Approach

WHERE YOU SEE CHALLENGES, WE SEE OPPORTUNITIES FOR CREATIVE DESIGN. 

 
 

Theory of Change for Urban Systems:

Cities Reimagined embeds in urban cities and assembles a design team of local leaders, residents, and community partners to solve the toughest local challenges. Project teams work across silos to develop creative and tested solutions. We empower local leaders to answer critical civic questions through design, prototyping, and testing ideas.

 

Cities Reimagined walks you through creative problem solving using the following methodology:

1. Observation

Citizens are the experts on the problems they face. Observing people in the wild is the best way to gain game changing insights. We watch for pain points, moments of confusion, and sparks of joy.

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2. Theory Building

Based on observation and stakeholder interviews, the design team creates a theory based on a guiding question. By framing the challenge, we define a tight scope in which to work.

3. Design + Testing

Cities are in a race for urban innovation. Using IDEO’s model for Rapid Prototyping, Cities Reimagined leads the design team through a design sprint that takes a concept to prototype, testing, and iteration in a short period of time.

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4. Implementation

Implementation is championed by the community, for the community. Lasting change starts with the people who live in its reality each day. The local team works with Cities Reimagined to create a plan and a timeline for implementation to ensure concrete results.

See how it all works.

Try out a sample of our process to get a feel FOR what we can accomplish together.